- planning and executing strategies using rental lists to acquire customers
- targeting audiences using extensive research to match privacy compliant list sources
- negotiating pricing to ensure list recommendations achieve required return on investment
- facilitating set-up and testing of campaign to ensure message accuracy and deliverability
- offering complete and timely post campaign reporting and analysis, opens, clicks and conversions
- identifying unique Canadian Lead Generation and Co-reg media options that match the marketer’s needs
- implementing media programs to generate a lead database or immediate sales results
- collecting basic address information or an array of customizable data elements on Co-reg programs
- providing ongoing advice on testing strategies and conversion evaluation will ensure the program’s success
- establishing relationships with industry leading partners in this constantly changing media landscape
- researching and identifying the paid search campaign objectives
- leads, sales, brand awareness or ROI
- targeting the market analysis stage and recommending keyword description development
- setting up the campaign in Search Engines with bid management and positioning
- organizing the detailed reporting and formulating the campaign strategic analysis
- recommending search optimization analysis and ongoing campaign enhancements
Find Out More (Maximize Traffic to your website)
- researching all available Canadian networks, web portals, content sites and niche audience sites for client's review
- developing the campaign objectives and metrics prior to recommending a proposal for online media buying
- securing the media purchase, with client approvals and setting up the ad tracking process and optimization
- evaluating the ad campaign regularly to ensure the objectives are on target and shifting ad or placements if required
- providing post campaign reporting and analysis
