Bettermail enables you to:
- creating rich HTML email messages
- automatically personalize your messages
- import graphics into your messages
- host and deliver your images on our servers
- send both HTML and plain text formats
- manage multiple mailing lists from a single panel
- use automatic subscribe and un-subscribe features
- use filters to handle bounce backs and failed messages
- allow contacts to manage their own preferences
- draw traffic from search and online promotions into your base
- create integrated web forms that capture information from site visitors
- build email or web based surveys and questionnaires into your base
- create pass-along forms to optimize viral marketing
- import mailing lists from other sources
- use permission-based opt-in and double opt-in features
- create custom interests and interest groups to profile your contacts
- cross-reference interests, contact information and contact history to define groups and target content
- launch email campaigns based on custom interests or interest groups
- customize the content of each message based on recipient's category or interest
- include personalization in any message